Nippon India MF
Sonic Identity
Agency: BrandMusiq
Project Type: Sonic Branding
Role: Music Director
Overview
Nippon came to BrandMusiq wanting to create a sonic identity. A first for an AMC. The goal was to foster trust and build an emotional connection with their customers. The identity had to encapsulates the core values, emotions, and persona of the organization.
The musical logo evokes optimism, confidence, and peace of mind. It reinforces the brand's persona of reliability and financial empowerment. Dubbed ‘The Sound of Freedom’. It represents the brand’s commitment to helping their customer achieve financial freedom.
Nippon India MF Sonic Identity
Nippon India MF Sound Logo
“This new sonic identity reflects our deep-rooted customer centricity and echoes the values of peace of mind, trust, and approachability. It reflects our unwavering dedication to creating a sense of serenity and reminding investors that we're here to guide them on their financial journey. This sonic identity adds a new dimension to the brand experience, fostering a sense of trust and approachability, and building stronger emotional connections with our valued investors."
Sundeep Sikka ED & CEO, Nippon India Mutual Fund